• New office in London
    launched in September 2013
    Frette Rogerson PR

The Agency

Liliane Fretté – PR and Public Relations

Liliane Fretté Communications specialises in public relations and media relations across a range of areas: sport, luxury goods, fashion, beauty, food, tourism and more.

Liliane Fretté polished her skills in the business of luxury at the Cartier International Group. She was Head of Press and Public Relations for Group, handing licensing (including Ferrari accessories, Baume & Mercier, Yves Saint Laurent, Piaget) and sports sponsorship. Liliane specialises in the communication of luxury and sport.

In 1990, she left the Cartier Group to found her own agency: Liliane Fretté Communication, an agency on a human scale, with the personal touch.

We are an agency composed of experts in press and public relations and assist our clients with their communication strategies and campaigns on a daily basis.

In 2013, the agency launched a new partnership in London, Frette Rogerson PR, with Sabina Mollart-Rogerson, a specialist in international press relations and founder of SeaClear Communications.


L'agence Liliane Fretté Communication met à disposition de ses clients plusieurs expertises pour répondre au mieux à leurs objectifs de médiatisation.

Press Relations

Our agency helps clients develop the image and reputation of products, events, companies and personalities for specific campaigns or for communication throughout the year.

– Conception of all of your media tools: press packs, releases, lookbooks / trend books, press invitations, newsletters…
– Organisation of: conferences, product launches, press trips, interviews, one-to-ones, open days…
– Establishing media partnerships
– Management of press offices, accreditations and media receptions during events
– Showroom and shopping

Public Relations

The creation and management of public relations events – business seminars and anniversary celebrations, exhibitions, grandstands, VIP lounges and event villages, management of opening ceremony invitations…the agency is responsible for all the event logistics for public companies in Paris and the whole of France.

Digital relationships and Community Management

Liliane Fretté Communication assists clients with their online presence: creating tools (event websites, blogs, Facebook pages, Twitter…) and activating them: implementing strategies to recruit fans / followers, partnership management, monitoring online advertising campaigns (Google ads, Facebook ads, keywords…) and developing networks and communities.

Management of sporting figures

For several years, the Liliane Fretté Communication agency has been helping athletes at the start of their careers, top athletes and sports personalities with their media profiles: looking for sponsors, press days before competition, one-to-one interviews, TV studio set, media training…


Our agency provides its clients with original and personalised plans consistent with their politics and corporate culture. We offer advice, support, logistics management, comprehensive press relations and public relations for long-term strategies or specific operations.

Graphic Design

For a true reflection of their branding, a companies’ graphic design, must communicate the real values of the brand or personality. Working on both conception and creation, our graphics department handles press kits, press releases, lookbooks, invitations and newsletters…


Other references


Getting in touch with us
Questions, suggestions?
Looking for a job, a work placement?

Please send us your request and we wil come back to you as soon as possible

16 rue de la Banque - 75002 Paris - France
Tél. : +33 (0)1 42 56 60 60
Fax : +33 (0)1 42 56 60 47
Email : contact@frettecommunication.com